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Friday, 18 May, 2012
Last Update 20:45
18:31    |    04/02/2012

Study reveals women get more flustered and stressed in supermarkets

Women are meant to be the experts at shopping - but new research reveals the whole experience leaves them flustered and stressed. The surprise findings emerged in a study of 2,000 people and shows that not all women get ‘retail therapy’ from a spot of shopping, Daily Mail reports.

In fact, in a supermarket environment, one third of females get themselves into a complete flap when they do the weekly shop. And this is despite being organised and armed with shopping lists, money off-coupons, tissues, vouchers and recycled carrier bags.

In contrast, three quarters of men quite enjoy their food shopping experience and are happy to navigate their way around the aisles searching out products. Men are less forgetful about what they want to buy, are less likely to feel rushed by the cashiers and are more methodical at the checkouts.

The survey shows two thirds of females dislike battling the crowds in the supermarket to get at what they want. And 34 per cent hate it when other people’s children get in their way. One in 10 women even admitted to having an argument with another shopper in the supermarket - either because of trolley rage, fighting over the same item or queue jumping.

Four in 10 women can’t stand feeling rushed when the cashier scans items too quickly so they struggle to get everything into the right bags. And 35 per cent claim they are shocked every time they reach the till and realise how much they have spent.

 
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